Author Archives: YE Song

How important is transparency to consumers?

Transparency is defined as ‘‘visibility and accessibility of information especially concerning business practices’’ (Merriam-Webster, 2010). Because of transparency, we can easily get to know where the brand obtained their materials, where those materials were made and how they were transferred to every store. Almost everything in the supply chain are accessible. As Carter and Rogers (2008) […]

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Consumer is everything! ——in which processes of NPD that Co-creation can be effectively used

The given article talks about the co-creation between DFEs with stakeholders, buyers, editors and consumers etc. , giving out the definition of co-creation and DFE. The purpose of this paper is to examine the co-creation of small and medium enterprise (SME) designer fashion brands during internationalisation. Through the 38 semi-structured in-depth interviews with designer fashion enterprises, the […]

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