Category Archives: Uncategorised

10 Barriers to Effective Communication

To achieve effective communication, to better manage people.

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Manage creative people by respecting each idea

The main content of this article is that the author discovers a contradiction between executives and young employees in the company. The paradox is that executives are frustrated that recent hires and young staff are overly eager for more responsibility. At the same time, young employees are frustrated by the fact that they are not […]

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How to keep your team motivated?

Kellogg School of Management. (2015) How to keep your team motivated. Available at: https://www.youtube.com/watch?v=H9LSopkLbpw (Accessed: 28 May 2018)

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What role does people management have in innovation and NPD processes?

  Learn how to manage people and be a better leader Ramaswamy, V. and Gouillart, F. (2010) Building the Co-Creative Enterprise. According to the authors, the modern enterprise human resource management is based on the human resources of the enterprise and studies how to realize the rational allocation of enterprise resources. It breaks through the […]

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The role of people management in innovation and NPD processes

In Ramaswamy and Gouillart’s article, the authors stated the importance of co-creation for a company. Co-creation should be conducted with stakeholders, who are related to the company such as suppliers, employees, consumers etc. Unlike traditional business design strategy which takes economic as a priority, co-creation strategy can satisfy different stakeholders need and make a mutual […]

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Co-creation and our project

Ramaswamy and Gouillard (2010) argues the fact that customer experience is in direct variation with the experience of internal stakeholders is usually ignored. In order to design successful experiences for customers, companies should focus on developing their internal stakeholders’ (such as employees, suppliers, distributors, regulators) experiences (Ramaswamy and Gouillard, 2010). In contrast to traditional design […]

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How important are social networks for innovation and NPD processes?

According to Roberts and Piller (2016), many companies are not aware of  improving their new product or service development processes by incorporating social networks, which enable them to build deeper relationships between organisations. However, taking advantage of social factors to support innovation and NPD processes is an effective opportunity for the company. Leenders and Dolfsma […]

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Influencer marketing- What is the relevance of working with influencers?

Social media is now an inevitable part of our lives. This new world added new platforms to our lives with new types of interactions, marketing and engagement. Back then before social media, we used to see celebrities of that time like Madonna, Michael Jackson, etc. on the traditional media. These were the people who were […]

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How will a marketing perspective influence our product decisions for our project?

Aticle: Beverland, M., Micheli, P. and Farrelly, F. (2016). Resourceful Sensemaking: Overcoming Barriers between Marketing and Design in NPD. Journal of Product Innovation Management, 33(5), pp.628-648.   This article examines how designers and marketers overcome deep-seated differences in approaching NPD (Di Benedetto, 2012; Verganti, 2011). The good relationship between the marketers and designers has a […]

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The importance of cross-functional teamwork and social network in NPD

Beverland, M., Micheli, P. and Farrelly, F. (2016). Resourceful Sensemaking: Overcoming Barriers between Marketing and Design in NPD. Journal of Product Innovation Management, 33(5), pp.628-648. Leenders, R. and Dolfsma, W. (2015). Social Networks for Innovation and New Product Development. Journal of Product Innovation Management, 33(2), pp.123-131.     The two articles emphasize the importance of cross-functional teamwork […]

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